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Why CTV is an important part of any search strategy. MNTN on April 12, 2023 The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable … Continue reading Connected TV’s results transcend the TV screen by MNTN
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
Pinterest TV’s First Shop The Holidays Event Launches by Laurie Sullivan @lauriesullivan, November 14, 2022 It won’t be long before we deck the halls in holiday decorations. Pinterest TV on Monday launched its first Shop the Holidays event, made possible with shoppable content from brands such as JENNY BIRD, Wayfair, NUDESTIX, and others. This week, … Continue reading Pinterest TV’s First Shop The Holidays Event Launches
Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?
Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term. Lewis Gersh on January 16, 2020 All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day … Continue reading The volatility of online political ads could be TV’s salvation in 2020
D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect by Dave Morgan , Featured Contributor, November 15, 2018 Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has … Continue reading D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect
Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses
by Jake Camacho December 14, 2015December 14, 2015 What do zombies, drug dealers, and advertising executives have in common? Possibly quite a few things, but what I’m getting at is that they’ve all been depicted in television shows. In fact, just about everything has been depicted in television shows. With services like Netflix and Hulu … Continue reading 5 Social Media Inspirations From TV’s Hottest Shows
