Dale Keipert — January 17, 2020 As of June of last year, a majority of search results receive 0 clicks! This coming from search expert Rand Fishkin. This has nothing to do with algorithm changes; rather, it’s all about the way Google’s search engine results pages (SERP) are configured. More and more, you’re seeing knowledge … Continue reading A New Twist In SEO
Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI
JoAnn Corley — February 8, 2018 Follow @joann corley — February 8, 2018 1556045 / Pixabay One of the key, distinct elements of our consulting practice is the lens from which we help leaders see and evaluate their operations. It is from a “how and why humans operate the way they do” point of view. … Continue reading A Fantastic Twist to KPIs You’ll Quickly Want to Use
As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018 It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video
Amanda Oliver — August 24, 2017 — August 24, 2017 geralt / Pixabay It can be a little nerve-wracking to try out new types of audiences or methods of testing when you’re used to seeing consistent results from your Lookalike (LAL) audiences. I get it – it’s like staying in your PJs versus putting on … Continue reading A New Twist on Audience Testing Using Facebook Lookalikes
David Parmelee — August 23, 2017 Follow @DavidParmeleeUX — August 23, 2017 FirmBee / Pixabay Whether you have created a landing page for idea validation or have built a stable release for your flagship product, few results are more unsettling than launching to silence or getting a great deal of traffic with a low conversion … Continue reading Try This Website Teardown “Twist” to Know What Stops Real Users From Converting
Bing Introduces Visual Search With A Twist by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2017 Bing reintroduced visual search Thursday by expanding its image search tools with a product that allows searchers to look for items within a larger image. Images on Bing’s search engine now have a small magnifying glass at the … Continue reading Bing Introduces Visual Search With A Twist
by Jonathan Kudabeck January 2, 2016January 2, 2016 When you compare the slow-moving and methodical marketing platforms of print, radio and television with today’s rapidly-changing and unpredictable social media platforms, it’s like comparing the merry go round at your local state fair with the head-jerking twists and stomach-sinking plunges of the USA’s tallest roller coaster: … Continue reading The Facebook Ride: Turn, Twist and Hold On
by VerticalResponse December 29, 2015 Follow @VR4SmallBizDecember 29, 2015 If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. “It gives you the opportunity … Continue reading List With a Twist: 50 Creative Tips for Gathering Customer Emails
