Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel. Chris Kerns on January 16, 2017 Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones … Continue reading Why marketers should be paying attention to Twitch
Amazon continues to become an increasingly powerful marketplace as it builds out an advertising platform and home for original content through Twitch — but it’s the possibilities for online video advertising market that stir one Wall Street analyst. Twitch’s average user engagement of 106 minutes of content watched per-user per-day in 2013, and audience segment, … Continue reading Amazon’s Twitch Offers Original Content An Avenue To Online Video Advertising
