Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. Amy Gesenhues on April 23, 2019 Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 … Continue reading Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Sahail Ashraf — May 11, 2018 — May 11, 2018 As most people in social media know, there is a lot of spam about. One of the biggest platforms that is most vulnerable to spam is Twitter. Ever since the platform first got off the ground, it has had problems with people using it as … Continue reading The Agency Guide To Twitter’s New Guidelines On Posting And Scheduling
Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017 For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
Some social marketing management platforms fully support Twitter’s expanded tweets, while others are working on updating their software. Tim Peterson on September 21, 2016 On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access … Continue reading Which social marketing tools support Twitter’s expanded tweets
Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here’s the workaround. Tim Peterson on September 19, 2016 It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and … Continue reading Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
by Joe Phelan July 31, 2016July 31, 2016 Last week Twitter, the social media platform used by approximately 310 million people, made its little blue tick verification icon, generally reserved for the rich and the famous, available to everyone. By filling in a simple form (which can be found here) individuals and businesses alike can … Continue reading Twitter’s Blue Tick and the Importance of Trust
by Joel Arndt May 13, 2016 Follow @openskycopyMay 13, 2016 Influencers are millennials trying to cash in on their social media followers. Twitter wants you to believe that influencers drive purchase decisions. This social media exec says otherwise. [su_quote]”Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators … Continue reading Twitter’s Influencer Pipe Dream
by Eric Siu April 28, 2016April 28, 2016 What is Periscope? As you have probably heard by now, Twitter has released a new video sharing app for mobile devices. It’s called Periscope and it’s similar to the already-existing Meerkat streaming app, but with the addition of a few special features that its competitor lacks, such … Continue reading 25 Brand-Building Ways to Use Periscope – Twitter’s Live Streaming Video Apps
by Goutham Bhadri April 5, 2016 Follow @mktgsamuraiApril 5, 2016 There are over 1.3 billion registered users on Twitter. In the US alone there are 65 million users. If you’re active on Twitter but are not seeing significant business results, a few simple shifts in your strategy could help. When used correctly Twitter is an … Continue reading A 5-Step Guide to Promoting Your Business With Twitter’s New Timeline
by Jeremy Taylor February 28, 2016 Follow @JezTaylorUKFebruary 28, 2016 You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly. Great social marketing is about feeding … Continue reading 5 Ways To Use Twitter’s Direct Messages As A Small Business
