Alex Birkett — July 10, 2017 — July 10, 2017 The call to action is a core component of marketing, sales, and any persuasion-based effort today. There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples. In this way, … Continue reading 25+ Call To Action Examples: The Good, The Bad, and the Ugly
Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
Stefan Wolpers — January 1, 2017 Follow @StefanW— January 1, 2017 TL;DR: Agile Metrics Suitable agile metrics reflect either a team’s progress in becoming agile or your organization’s progress in becoming a learning organization. At the team level, qualitative agile metrics typically work better than quantitative metrics. At the organizational level, this is reversed: quantitative … Continue reading Agile Metrics – The Good, the Bad, and the Ugly
by Erika Dickstein Follow @springinsightOctober 19, 2016 As the recent news concerning a certain braggadocious political candidate’s past vulgar talk about women reminds us, The Internet never forgets. And despite the best efforts of Europe’s highest court to enforce a “right to be forgotten,” in the US there is not even a vague law giving … Continue reading Dealing with Ugly Skeletons in Your Business’s Closet
by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
by Deepan Siddhu June 26, 2016 Follow @deepansiddhuJune 26, 2016 Remember when your browsing was cluttered with those annoying pop-up ads for products you would never consider buying? Gone are the days where brands were forced to buy bulk space blindly, resulting in people who would never want to buy their products/services being shown their … Continue reading A Guide to the Good, the Bad and the Ugly of Programmatic Advertising
by Len April May 17, 2016 Follow @ZenithtalentMay 17, 2016 Diversity is a topic that continually dominates the conversations of many people in the staffing industry. Every year, when analysts release their predictions of trending issues, diversity tops the list. It’s a small wonder, really. We’re in the people business, and people are diverse. How … Continue reading Workforce Diversity – The Good, The Bad and The Very Ugly
by Zain Devraj February 4, 2016February 4, 2016 No industry takes turns as sharply as the web design industry does. The reason is that there is a great deal of advancement and design challenges. So a designer has to be active about each and every web technology trend. With the start of 2016, the eyes … Continue reading What is Going to Be Considered as Bad and Ugly Web Design in 2016?
Steven WasherSeptember 28, 2015 My websites went down recently. Hackers took over the entire compound. Stevie was taken hostage and the bad guys were threatening to send him to military school if I didn’t hand over all the passwords. This got me thinking about a lot of things. And it ended in a revelation I’d … Continue reading What Really Makes Your Videos Look Ugly
Bryan PearsonAugust 21, 2015 Benevolence can be consumer catnip when it comes to brand likeability, but it does not work when its rewards are fleeting or veiled. Several retailers have learned this firsthand. Like the child pointing out the emperor’s wardrobe deceit, consumers see through marketing campaigns that are dressed up like charitable events, and history … Continue reading Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect
