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Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
A deep dive into writing prompts for generative AI to create an email campaign brief. Kath Pay on October 9, 2023 In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
You need a new marketing strategy and “test-driven marketing” is the prime candidate. Tim Parkin on December 7, 2022 When was the last time you revisited your marketing strategy? Or do you even have one? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting … Continue reading From startups to Fortune 500s: This marketing strategy is unbeatable
Kyra Goodman April 8, 2021 We don’t need to tell you how many millions of users are active on Instagram right now (there’s currently 1.074 billion users worldwide The truth is this: achieving cut-through on Instagram comes down to pinpointing your target audience and figuring out how to convince and convert them into paying customers. … Continue reading 30 Unbeatable Instagram Marketing Strategies
Bill Fasig — June 10, 2020 Even during the current crisis, I’ve seen a lack of brand leaders stepping forward to talk about what their own contributions must be when it comes to creating formidable alliances and resilient teams. Too often, the implication is that a CEO or CMO need only hire the right folks, … Continue reading 5 Ways to Maintain an Unbeatable Team
Esther Cohen — May 25, 2018 — May 25, 2018 Creative project management is that particular flavor of project management that you’d use on creative projects. Whether you’re running an internal creative team or an agency, adopting better creative project management practices can transform your project success rate. Would you use the same approach to … Continue reading How To Be Unbeatable at Creative Project Management
By Jessica Davis June 5th, 2017 With social media marketing, analytics tells you only part of the story. Without benchmarking, you’re in the dark about competition and how you’re faring against it. Competitive analysis will help you understand your hold over your market on social media and find ways to expand it. It will also … Continue reading How to Stalk Competition & Create an Unbeatable Strategy #Social
