By Jim Frawley January 22, 2024 Workers across the globe are biting fingernails and fighting restless leg syndrome as we anxiously follow the evolving state of the U.S. economy. Many of us are fearful and curious about what any change, small or large, might mean for the bottom line of our respective organizations and … Continue reading As waves of layoffs continue, here’s how workers can cope with economic uncertainty
Five Innovation Practices To Help Business Owners Navigate Uncertainty ValueWalk / Jun 9, 2023 The economic landscape is changing at an accelerating speed. More than ever, a growing number of businesses are having a hard time navigating marketwide complexity, driven by macroeconomic volatility and unprecedented levels of uncertainty. Navigating these business challenges through traditional methods of … Continue reading Five Innovation Practices To Help Business Owners Navigate Uncertainty
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
Dave Bushy December 6, 2021 My apologies to the physicists who might be reading this. I’m no expert on quantum mechanics. But I am a lifelong learner. So when I saw an article recently on “Heisenberg’s Uncertainty Principle,” I read further and learned about what is called the “Observer Effect,” which, in physics, is described … Continue reading The Observer Effect and Heisenberg’s Uncertainty Principle
Ramon Nuez March 25, 2021 In “The Ice Man,” Wim Hof writes, “People with low willpower tend to make poor choices in life, because they give in to short-term goals at the expense of longer-term goals.” How many of your decisions are based on short-term goals? You choose what looks good now, with little concern … Continue reading Long-Term Goals to Help You Navigate the Complexity and Uncertainty
Paul Keijzer October 31, 2020 As restrictions are loosened, most countries experience a second wave of COVID-19. Business leaders face unprecedented challenges as they navigate uncharted waters in this environment of uncertainty and ambiguity. Organisations around the world take swift action to prepare themselves for yet another looming financial fallout. This goes to show that … Continue reading Leading Through Uncertainty: 3 Ways to Deal with Ambiguity
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Ryan Phelan on October 21, 2020 Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about … Continue reading Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Elliot Begoun — May 6, 2020 Canva.com “Don’t raise capital now.” That is what a speaker said the other day on one of the many great webinars our industry has rushed to produce in hopes of providing support and guidance to our brands. On the surface, it is sound logic. In reality, however, many brands … Continue reading The Uncertainty Premium
Karthik Kripapuri — April 30, 2020 We’re washing our hands. We’re avoiding large gatherings. For those of us lucky enough to be able to work remotely, we’re asking our teams to stay home while continuing to support and run our businesses as best as we can. But how else are we giving back in a … Continue reading Making a Difference in a Time of Uncertainty
