Terry Lammers — September 30, 2019 Having a professional business valuation can be eye-opening for both the buyer and the seller of a company. In some cases, a seller might have a magic number in mind of what the business is worth only to eat a big spoonful of humble pie when the true valuation … Continue reading Uncovering Your Company’s True Value With Normalized Financial Statements
Tag Archives: Uncovering
Uncovering The Hidden Costs of Unengaged Employees
Daniel Codella — August 29, 2019 Follow @mrcodella — August 29, 2019 It’s usually a pretty gradual process. A once top-performer starts putting in the bare minimum. They stop replying to emails and start showing up late to meetings. Their calendars start filling up with vague appointments that require them to be out of the … Continue reading Uncovering The Hidden Costs of Unengaged Employees
Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. Jon Schepke on December 22, 2016 at 1:35 pm The time has come for businesses to frame their search marketing in the context of a broader … Continue reading Uncovering the white spaces of opportunity for local search
Pay No Attention to that Man Behind the Curtain! Uncovering the Mysteries of Programmatic Advertising
Hannah WoodhamJuly 21, 2015 The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with the latest tools and technologies. The current discussions around programmatic media and theories about how it will alter the media landscape are hot topics. We’re on an epic journey down the yellow brick road, … Continue reading Pay No Attention to that Man Behind the Curtain! Uncovering the Mysteries of Programmatic Advertising
Marketing: Uncovering Untagged Mentions
James LovejoyApril 28, 2015 For any social media intelligence stack, data lies at the foundation and dictates the capabilities and credibility of any insight extracted. It seems painfully obvious that the quality of the data would determine the success of all ensuing efforts, but too often do community managers, social media researchers and marketers miss … Continue reading Marketing: Uncovering Untagged Mentions
Uncovering The Hidden Marketing Power Of Social Media
Jordan ConApril 23, 2015 Ever wonder how certain pieces of content reach millions of eyeballs? How content spreads on the Internet? For social marketers, quantifying the value of content spreading beyond the initial post is a major challenge. Most social analytics platforms focus on the first generation of engagement. That’s measuring what happens to the … Continue reading Uncovering The Hidden Marketing Power Of Social Media
Uncovering The Capabilities Of Social Media Market Research
James Lovejoy November 27, 2014 Historically, brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. They’ve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits … Continue reading Uncovering The Capabilities Of Social Media Market Research
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