Tag Archives: Understanding

Understanding Your Target Customer: Creating a Customer Profile

Customer Segmentation

Polina Zakaryan November 22, 2021 Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand. Social media marketing, for … Continue reading Understanding Your Target Customer: Creating a Customer Profile →

What is User Intent? Understanding User Intent for CRO and SEO

User Experience

Garry Grant November 13, 2021 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ? Informational: Users … Continue reading What is User Intent? Understanding User Intent for CRO and SEO →

Here’s a data-driven strategy for better understanding use cases

Data Driven Techniques

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases →

Understanding the Twitter Algorithm: An Essential Guide

Twitter Algorithm

Desiree Johnson August 25, 2021 Marketing on Twitter is tough. When competing with literally millions of accounts, the social media marketer has a huge challenge ahead of them. Understanding the Twitter algorithm is the key to standing out from the crowd. With an average of 500 million tweets sent per day, mastering Twitter algorithms will … Continue reading Understanding the Twitter Algorithm: An Essential Guide →

What Is Click-Through Rate? Understanding and Optimizing CTR

PPC Campaigns

Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR →

Understanding Product Life Cycle – Entrepreneurship Essentials

Product Management

Diane H. Wong May 4, 2021 When it comes to maximizing gross profit and pricing on a given product offering, entrepreneurs must be well versed in product lifecycle management. Every entrepreneur or small business owner must be well versed in the four stages of product life cycle management to start a business avoiding misconceptions and … Continue reading Understanding Product Life Cycle – Entrepreneurship Essentials →

Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Holiday Season

Liz Armbruester October 8, 2020 Retailers of all sizes are gearing up for a holiday season that is likely to take place predominantly online. As more consumers turn to ecommerce to purchase gifts this year in lieu of crowded stores and long lines, many retailers will likely be diving into online selling for the first … Continue reading Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season →

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