Learn the potential business impact and benefits of implementing these six email automation workflows. Summer Deeb on May 8, 2023 Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the … Continue reading 6 must-have, underused email marketing automations
Nabeena Mali — August 7, 2017 Follow @nabeenam — August 7, 2017 There’s no denying: Facebook marketing, done right, works. It makes sense, just in potential audience alone. Consider these demographics published by Omnicore in January 2017: 87% of online users of age 18-29 are on Facebook. 74% of college graduates are on Facebook. 72% … Continue reading Facebook’s Hidden Gems: Underused Tools for Facebook Marketing
SEO Underused, Social Media Still Too Complicated For Small Businesses by Laurie Sullivan @lauriesullivan, February 10, 2017 Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% say they have no plans to change or improve their … Continue reading SEO Underused, Social Media Still Too Complicated For Small Businesses
Allen Finn — January 10, 2017 — January 10, 2017 A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to … Continue reading 3 Woefully Underused, Crazy-Effective PPC Landing Page Tips
by Allen FinnAugust 6, 2016 At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied … Continue reading 3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line
Urban Airship survey showcases broader potential of mobile wallets. Greg Sterling on July 27, 2016 Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication … Continue reading Not just for payments, mobile wallets an underused consumer channel — [survey]
by Amity Kapadia April 14, 2016 Follow @amitykapadiaApril 14, 2016 Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands have an individual or a team that makes critical decisions about publishing curated information to their audience, but how many companies … Continue reading The Underused Power of Social Media That Will Increase Your ROI
Jo Lynn DealOctober 19, 2015 LinkedIn is continuing to add new features to improve services for networking professionals and businesses. Even if you haven’t subscribed to a premium level as a user, there are still great features to help you upgrade your networking activities, build stronger relationships with your prospects, and ultimately gain a better … Continue reading 5 Underused LinkedIn Features for Sales and Marketing
