Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Amy Gesenhues on May 21, 2020 Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies … Continue reading Marketers still struggle to build a unified source of data
Tag Archives: Unified
Using Unified Communications to Eliminate Productivity Sinkholes
by Blair Pleasant July 19, 2016July 19, 2016 Do you suffer from “productivity sinkholes” when you’re trying to get work done? Scattered communication is perhaps the greatest threat to worker productivity facing businesses today. Finding and reaching people – as well as communicating and collaborating effectively — can be a daunting task requiring a myriad … Continue reading Using Unified Communications to Eliminate Productivity Sinkholes
Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
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