Tag Archives: Unilever

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer

Mergers and Acquisitions

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan  @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer →

Social Media ROI: Lessons from eBay, McKinsey and Unilever

Return On Investment - ROI

Joel WindelsSeptember 22, 2015 A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently. Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the … Continue reading Social Media ROI: Lessons from eBay, McKinsey and Unilever →

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