Angela Hausman, PhD July 16, 2020 Courtesy Salesforce Canada Social media marketing requires a sustained effort to reach your target marketing using their preferred channels while adapting content to fit the rules, norms, and optimization strategies that work in each platform. Adding a new social network to the mix relies on having sufficient bandwidth and … Continue reading Instagram Marketing for Dummies: Unique Aspects of This Social Platform
Susan Gilbert June 25, 2020 Today I have some great resources to help you bring more creativity to your digital marketing. Here’s four links with tips and tricks to kick start your work week. A clever marketing campaign involves using the best tools that will grow your community and conversion rates. Your business needs the … Continue reading 4 Unique Digital Marketing Tools
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional. Chris Long on May 26, 2020 One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. … Continue reading Blogging for Shopify: A unique SEO approach
Laura Krajewski — March 20, 2020 In just the last few days, the way we work as a nation has had to shift dramatically. Before this week, I hadn’t even heard of social distancing. But now, schools closing, large events canceled, and entire companies moving to remote work, everyone has felt the effects of COVID-19 … Continue reading Prepping your Team for Unique and Complicated Workplace Scenarios: How to Orchestrate a Call Center Business Continuity Plan
Michael Kelly — January 13, 2020 Recent research from the World Economic Forum has found that one of the greatest impediments to scaling a fast-growth company is talent management. In their study of nearly 200 hypergrowth companies the Forum found that 55% of these companies were struggling with talent challenges. Part of the challenge for … Continue reading Fast Growing Businesses Have Unique Performance Management Training Needs
How To Make Your Business Unique One of the biggest challenges a small business owner can experience is finding a way to make their business stand out. This is true no matter what sector or niche you might working in; there is always going to be competition and you will always need to be different … Continue reading How To Make Your Business Unique
Ashley Hill — November 4, 2019 Your homepage is the online equivalent of a firm, friendly, and personable business handshake. It can be a memorable way for your company to stand out. And one way to do that is with a unique value proposition or a UVP. Your UVP is a simple, well-thought-out, clear statement … Continue reading How to Show Off Your Unique Value Proposition
Liz Kislik — September 12, 2019 Follow @lizkislik — September 12, 2019 “How do you actually work with the people you coach?” asked a senior human resources officer and prospective client. I explained a variety of scenarios based on my current roster of clients. “Everyone is different,” I answered. “People need personally tailored support to … Continue reading Everyone’s Unique. If You Want Results, Treat Them That Way
Karl Sakas — June 3, 2019 Follow @KarlSakas — June 3, 2019 See how to be strategic about cost-cutting, before it’s too late. Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you … Continue reading Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers.
Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens. As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate … Continue reading Human vs machine intelligence: how to win when ‘duplicate’ content is unique
