Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value
It’s Time to Unite Brand And Response Advertising by Ben Kunz , June 4, 2021 A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% — mostly in performance advertising — and concurrently launched its first brand campaign in a … Continue reading It’s Time to Unite Brand And Response Advertising
Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building experience. Scott Brinker on January 23, 2020 Successful modern marketing depends on maximizing the talents and capabilities of many individuals and departments: marketing ops, creative, IT, customer support, management, and more. But senior-level marketers like you say … Continue reading Unite your organization at MarTech (remove)
Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018 There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite
Kim SpeierJuly 9, 2015 It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges. Mobile has become yet another digital channel to manage, spreading marketing departments thin as they try to provide a … Continue reading 3 Ways To Unite Your In-Store And Ecommerce User Experiences
Douglas BurdettMarch 15, 2015 Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here’s how to do it. On May 10, 1869, at Promontory Summit, Utah Territory, a golden spike was driven into a railroad tie to commemorate the First Transcontinental Railroad across the United States, … Continue reading 5 Ways To Unite Sales And Marketing For Increased Revenues
