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Gordon Donnelly — November 22, 2018 — November 22, 2018 Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately for advertisers, the same can be said about the amount of money businesses are currently … Continue reading Selling on Instagram: 5 Steps to Make Money and Move Units
Ginny Marvin on March 23, 2018 Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites
Which Native Ad Units Perform Best by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2018 Design the ad unit to make it look as if it’s part of the page — that’s the way native advertising works. The biggest challenge these days is deciding which native ad format will generate the most return on investment … Continue reading Which Native Ad Units Perform Best
Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads
by Denise O’Berry December 16, 2015 Follow @deniseoberryDecember 16, 2015 Conventional wisdom tells us that control of transformational programs like Operational Excellence should be rooted in one centralized department to ensure consistency across the enterprise. But surprisingly, according to the 4th Biennial State of the Industry Report from PEX Network, the trend is moving away … Continue reading Why Operational Excellence Control Is Moving To Business Units
