B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP. Kim Davis on September 12, 2024 Oracle is announcing several enhancements to Oracle Unity CDP, a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier … Continue reading Oracle enhances its Unity CDP offering
By Michael Grothaus January 09, 2024 Unity Software, maker of the popular cross-platform game engine used by developers across the globe, has announced the first major tech layoffs of the new year. In a filing with the Securities and Exchange Commission (SEC) dated January 8, 2024, Unity Software said it will cut “approximately 1,800 … Continue reading 2024 tech layoffs have already started: Unity Software to cut nearly 25% of workforce
Unity is cutting a quarter of its workforce It will layoff 1,800 people, on top of the more than 1,100 laid off over the past two years. Steve Dent Tue, Jan 9, 2024 SOPA Images via Getty Images Gaming software developer Unity plans to lay off 1,800 employees or about a quarter of its … Continue reading Unity is cutting a quarter of its workforce
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX. Kim Davis on October 20, 2022 Oracle has announced the availability of 15 industry-specific AI models within the Oracle Unity CDP. These models will support customer data activation for brands in the automotive, CPG, communications, financial services, … Continue reading Oracle launches industry-specific AI models for its Unity CDP
by Alex BirkettSeptember 10, 2016 If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. Since his last book, Influence, came out 30 some years ago, his work has done nothing but influence new generations of … Continue reading Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing
Tom Doctoroff November 19, 2014 Anxiety is not productive. The communications industry suffers from an existential crisis wrought by technological change. Standards have been upended, and the digital world—a universe of bits and bytes, atomistic fragmentation that mocks the past—is all variables, no constants. There is a growing divide between hi-tech “cool kids” and advocates … Continue reading The Brand Idea: From Unity, Strength
