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Search Heads Into Multiverse Universe by Laurie Sullivan , Staff Writer @lauriesullivan, January 15, 2025 Click-through rates have declined in Google Search, but that just suggests people are interacting more inside AI Overviews and that gets them further down the funnel. What will this fragmentation do for ad revenue at Google, Microsoft and others? Jim Yu, … Continue reading Search Heads Into Multiverse Universe
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
Best Practices In A Universe Without Guardrails by Eric Blankfein , Sheri Roder , April 22, 2022 The metaverse is here. Smart brands will take advantage of the opportunities it affords and will be ready for the potential challenges that will come with it. Smart advertisers can capitalize on this fluid environment to expand … Continue reading Best Practices In A Universe Without Guardrails
by Bob Hutchins December 22, 2015 Follow @BobhutchinsDecember 22, 2015 Remember Southwest Airline’s old “Wanna Get Away?” commercials? The ones that perfectly captured life’s most-embarrassing moments in a way that put your insides in knots? In the TV spots, those embarrassing situations, as cringe-worthy as they could be, were at least limited to a small, … Continue reading Lessons from Steve Harvey & His Big Miss Universe Mistake
Buckets of frogs. Flying bowling balls. Rick Springfield. Anderson is the master of capturing our messy, strange reality. By KC Ifeanyi January 9, 2015 Navigating Paul Thomas Anderson’s universe is like trying to catch a bucketful of frogs while blasted on Acapulco Gold. (Hang tight, all will become clear.) Soon enough you’ll stumble over crippling … Continue reading As “Inherent Vice” Goes Big, Here’s Your Crash Course On Paul Thomas Anderson’s Seductively Surreal Universe
