For Cortico-X’s Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes. Kim Davis on March 20, 2024 “It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and … Continue reading It’s time to unleash your CX activists: The MarTech Conference day two keynote
Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024 Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less?
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers. Jacqueline Dooley on April 12, 2023 Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant … Continue reading MetLife uses agile marketing to unleash pet insurance sales
Dr. Kathleen Allen — May 10, 2020 Many management teachings are rooted in the assumption that businesses are like machines – inert and programmable. These approaches also encourage the notion that people working in organizations are resistant to change. This misperception creates a wonderful justification for top-down power and for driving change that serves the … Continue reading Unleash the Dynamic Movement of Your Organization
Doug Dvorak — October 2, 2018 Follow @salescoach1064 — October 2, 2018 The Difference Between Extrinsic and Intrinsic Motivation Regardless of who you are or where you are in life, we all need a motivational boost from time to time. Motivation can come from several sources but most people draw inspiration from extrinsic or intrinsic … Continue reading How to Unleash the Inner-Motivator Within: 3 Strategies that Inspire Intrinsic Motivation
