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May 14, 2024 This affordable housing project wasn’t going to happen—and then an unlikely partnership formed Co-locating affordable housing and a Boys & Girls Club made two complex projects possible. BY Nate Berg In the economically disadvantaged Lincoln Park neighborhood of New Rochelle, NY, two long-sought community projects have, after decades, finally come to fruition. All … Continue reading This affordable housing project wasn’t going to happen—and then an unlikely partnership formed
IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth. Constantine von Hoffman on April 14, 2023 Digital advertising revenue growth slowed to 10.8% last year with a total of $ 209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by … Continue reading 2022’s strong digital ad revenue growth unlikely to continue
By Mark Sullivan June 17, 2022 Facebook is pivoting. Again. The Verge‘s Alex Heath reports that top brass at the social giant, including CEO Mark Zuckerberg, ordered workers to rejigger the core piece of the Facebook app, the Feed, to look and act more like TikTok’s “For You” page. Not surprisingly, TikTok … Continue reading Facebook’s ‘TikTok pivot’ is unlikely to win back young users
Sahail Ashraf — July 31, 2018 — July 31, 2018 We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works … Continue reading Unlikely Brands That Are Smashing Social Media
By Darla Grant-Braid August 13th, 2015 It’s time for businesses to reconsider marketing on Pinterest, aka the fastest growing social destination on the net (TechCrunch). When Pinterest first began to establish itself as a viable player in the social media game, legions of marketing and media professionals descended, created profiles, looked around and then they left. … Continue reading 5 Unlikely Service Industries That Should Be On Pinterest
Brian HonigmanMay 12, 2015 The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works. As such, there are … Continue reading 5 YouTube Marketing Lessons From Unlikely Sources
