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Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. Tim Hillison on January 29, 2025 Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or underestimated. The key to changing … Continue reading A 3-step guide to unlocking marketing ROI with causal AI
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. Mark Ogne on August 7, 2024 As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. … Continue reading Unlocking AI’s potential in B2B marketing
Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024 Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing
Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community. Sabina Pons on May 13, 2024 Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, … Continue reading Unlocking growth: The power of user communities for B2B SaaS companies
May 08, 2024 Unlocking big data in commercial real estate By partnering directly with data providers, firms can gain insights that allow them to dispel misconceptions and focus on the most promising opportunities. BY CoStar Strategists at a commercial real estate developer recently had a major “Aha!” moment: The markets they are targeting for new projects … Continue reading Unlocking big data in commercial real estate
Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms. Hana Jacover on April 3, 2024 Productivity is often viewed solely through the lens of hustle and output. However, natural biological cycles within us influence our energy levels, mood and cognitive abilities throughout the day. This article … Continue reading Marketing’s inner game: Unlocking the power of natural productivity cycles
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies
Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer
Don’t let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue. Kath Pay on March 6, 2024 If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To … Continue reading Frequency testing: The key to unlocking more email revenue
