Tag Archives: Unlocking

Unlocking the true value of a new email address

Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. Greg Krehbiel on August 3, 2023 Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of … Continue reading Unlocking the true value of a new email address →

An approach to unlocking first-party data strategies

Data Strategy

This approach will unlock first-party data strategies you can utilize across your marketing channels. Malorie Morrison on May 8, 2023 Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — … Continue reading An approach to unlocking first-party data strategies →

Unlocking the Power of Diversity, Equity & Inclusion

Diversity

Mukesh Gupta September 27, 2021 Diversity, Equity and Inclusion is on top of every organisation – social or entrepreneurial and every leader worth their salt is thinking about how to make their culture more inclusive and equitable for all members of the tribe. In this blog I want to warn leaders about the risk of … Continue reading Unlocking the Power of Diversity, Equity & Inclusion →

How Brands Are Unlocking The Marketing Power Of Clubhouse

Clubhouse

How Brands Are Unlocking The Marketing Power Of Clubhouse by Maria Bailey , May 4, 2021 Clubhouse is literally the talk of social media. The term emerging is social talk — one part podcast, one part verbal chat. According to the company Social Media Today, the Clubhouse app has over 13 million downloads. Use is … Continue reading How Brands Are Unlocking The Marketing Power Of Clubhouse →

Stop Using the Wrong Product Metrics: Unlocking Business Value

Product Development

Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value →

Unlocking metrics that matter

Metrics

Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line metrics noise. Tod Loofbourrow on February 26, 2019 The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also be a double-edged … Continue reading Unlocking metrics that matter →

Unlocking AI For Online Search Advertising

Artificial Intelligence

Unlocking AI For Online Search Advertising by David Pann , Op-Ed Contributor, (October 01, 2018) A colleague recently asked me what was top of mind when it comes to the evolution of online search. And for me, hands down, the answer is the impact of AI on advertisers’ future success. The promise of AI for … Continue reading Unlocking AI For Online Search Advertising →

Unlocking Your Exponential Growth Matrix

Sales Guide

Jacqueline Nagle — September 21, 2018 Follow @https://twitter.com/SpeakableYOU?lang=en — September 21, 2018 I LOVE BUSY! When it’s the right kind of BUSY. The last few weeks we in the world of SpeakableYOU have been incredibly busy; delivering our signature Speaking Workshops, working across the country to deliver our knockout Sales Training workshop, establishing a strategic … Continue reading Unlocking Your Exponential Growth Matrix →

Unlocking the full potential of transactional emails

Email Marketing Tips

Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line. Len Shneyder on August 14, 2018 To a recipient, email is email. However, to a marketer, email is an umbilical cord that not only binds brands to consumers but also unifies and harmonizes everything … Continue reading Unlocking the full potential of transactional emails →

Unlocking the wisdom of crowds at your agency or on your marketing team

Marketing Guide

You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid. Rex Briggs on February 14, 2018 Generally speaking, our culture values the opinions of experts. Just tune into any of the leading … Continue reading Unlocking the wisdom of crowds at your agency or on your marketing team →