Tag Archives: Unpredictable

IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach. Chris Wood on May 2, 2023 This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they … Continue reading IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ →

Managing the unpredictable: Getting marketing, sales and operations aligned

Marketing Tools

Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives. William Terdoslavich on August 2, 2022 Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For … Continue reading Managing the unpredictable: Getting marketing, sales and operations aligned →

Managing the unpredictable: The inventory conundrum

Inventory Management

Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied. William Terdoslavich on July 29, 2022 There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Having too much is bad, since you must … Continue reading Managing the unpredictable: The inventory conundrum →

Tired of the Unpredictable? Learn to be Anticipatory

Predictive Intelligence

Daniel Burrus May 5, 2021 More often than not, many businesses and organizations I work with view it as difficult or even impossible to foresee problems before they occur in our unpredictable world. In many ways, the circumstances we faced during the coronavirus pandemic were really nothing new. Sure, we may have never experienced this … Continue reading Tired of the Unpredictable? Learn to be Anticipatory →

Combat Unpredictable Change with Anticipation

Change Management

Daniel Burrus — December 24, 2019 Follow @DanielBurrus It is often assumed that people don’t like change, when in reality humans are born to instinctively love change. It’s why we take vacations and crave travel, because we want and need change. We must get out of our usual surroundings and witness something new in order … Continue reading Combat Unpredictable Change with Anticipation →

5 Ways to Combat Unpredictable Support Surges with Social Care

Social Community

Harry Rollason — November 22, 2017 — November 22, 2017 Free-Photos / Pixabay Love it or hate it, Black Friday is almost upon us. This means marketing teams are in overdrive, all looking to out-market the other with above-the-line campaigns. With all this marketing spend allocated, a very important aspect often gets overlooked: how to … Continue reading 5 Ways to Combat Unpredictable Support Surges with Social Care →

The Future Of Predictive Marketing In An Unpredictable World

Marketing Strategy

The Future Of Predictive Marketing In An Unpredictable World by Will Margiloff, March 9, 2017 In the wake of the inauguration of President Donald Trump, the data world stands shocked and beaten. According to the majority of data and research, this result was highly improbable — if not completely impossible. And let’s be honest, a … Continue reading The Future Of Predictive Marketing In An Unpredictable World →

The Unpredictable Awesome of Viral Trends

Trends

Joao RomaoJune 22, 2015 April 2011 saw the birth of Ed Balls. Not the stout middle-aged politician himself but of something rather more catchy. For at 4:20 pm, April 28, 2011, Ed Balls did something that would change Twitter forever: He accidentally tweeted his own name. This delighted the denizens of Twitter. A new user … Continue reading The Unpredictable Awesome of Viral Trends →