Steve MastersJuly 25, 2015 The unsubscribe experience is often a poor one, when it comes to email newsletters. There are many ways to do it. As a user, I sometimes wonder if the list owner has even spent much time thinking about it. If you manage your email newsletter through an email service provider (ESP) … Continue reading How Do You Manage Unsubscribe Links?
Denise ChanJuly 10, 2015 That much dreaded unsubscribe button – your stomach churns just hearing the mention of it. It symbolizes the end of a customer-brand relationship. There’s disappointment and doubt: “did my content fall short?” or “why didn’t they like my email design?” But, there is a silver lining in the unsubscribe. It’s an … Continue reading The Last Call: Optimizing The Unsubscribe Page
