DoubleVerify, Scibids Unveil AI-Powered Attention Metrics by Laurie Sullivan @lauriesullivan, June 19, 2023 DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic Optimizer. To maximize return on ad spend (ROAS) and campaign outcomes, DoubleVerify entered an exclusive partnership with Scibids … Continue reading DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Tag Archives: Unveil
Digitas, Adobe Unveil Certification For DMP Marketplace
Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace
Random Posts on
Nailing down ads for the holiday season
Technical Debt for Product Owners
What Social Ad is Best for Your Company?
Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
What Small Businesses and Nonprofits Need to Know About Facebook Reactions
5 Ways Not Using Speech Analytics is Affecting Your Contact Center
7 Ways to Help Your Manager Like a Boss
US investors earn $46 billion by trading crypto in 2021
One day, even Google will go into decline
