Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features. Constantine von Hoffman on September 18, 2024 HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said … Continue reading HubSpot unveils Breeze, its ‘complete AI solution’
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride. Kim Davis on September 5, 2024 Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing … Continue reading Braze unveils new freemium offerings
Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals. Kim Davis on June 4, 2024 Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring … Continue reading SAP unveils new CX AI toolkit, consumer insights solution
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024 Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live
Contrary to rumors, there was no announcement about ChatGPT for search. Kim Davis on May 13, 2024 OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images and audio as well as text, and will be available to all users, including free users. The news came in a brief online … Continue reading OpenAI unveils its new flagship, ChatGPT-4o
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom. Chris Wood on May 22, 2024 Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3 and serves as a … Continue reading Adobe unveils Adobe Express for Enterprise
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market. Kim Davis on April 26, 2024 Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small and Phi-3-Medium are in the works. In contrast to large language models … Continue reading Microsoft unveils a new small language model
Google Unveils Custom Chip To Accelerate Search And AI by Laurie Sullivan , Staff Writer @lauriesullivan, April 10, 2024 Axion is Google’s first custom Arm-based CPU for data centers. The company promises it will provide significant improvements for performance compared with today’s cloud tools. The idea is to offer virtual machines powered by these … Continue reading Google Unveils Custom Chip To Accelerate Search And AI
Disney unveils AI-powered ad tool for tailored streaming commercials Maxwell Nelson Crypto Journalist Revolutionizing Streaming: AI’s Role in Tailoring Advertising Through Mood Analysis on Disney+ and Hulu Disney has introduced “Disney’s Magic Words,” an AI tool aimed at revolutionizing advertising on its streaming platforms, Disney+ and Hulu, according to a recent Reuters report. This … Continue reading Disney unveils AI-powered ad tool for tailored streaming commercials
