Audience Precision Unveils New ‘Media Strategy Guidance System’ by Richard Whitman , Columnist, June 30, 2022 Global media and consulting agency Audience Precision today unveiled its new proprietary technology platform Precise360. The agency describes the platform as a “full media strategy guidance system” that is supported by consumer behavioral data. The new platformis the brainchild … Continue reading Audience Precision Unveils New ‘Media Strategy Guidance System’
Tag Archives: Unveils
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising by Laurie Sullivan @lauriesullivan, June 20, 2022 DoubleVerify announced the creation of a carbon footprint metric that breaks-down an ad campaign’s carbon emissions and includes data on ad tech platforms that contributed to the emissions. The metric will become available soon. The announcement made at the Cannes … Continue reading DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI by Ray Schultz , April 6, 2022 Salesforce has debuted new features to its Service and Marketing Cloud platforms that it says can humanize the customer experience. Included is an enhancement that allows brands to shift from email open rates as a metric. The changes are … Continue reading Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
Invoca unveils no-code integrations library
Offers more granular AI analysis of customer conversations Constantine von Hoffman on March 9, 2022 Invoca has released a no-code integrations library for its conversation intelligence platform including no-code versions of its existing integrations with platforms such as Google Ads, Search Ads 360 and Salesforce Marketing Cloud, as well as no-code versions new integrations for … Continue reading Invoca unveils no-code integrations library
OpenAP unveils cross-platform management framework
Open AP is piloting holistic campaign measurement across multiple linear and streaming TV channels. Kim Davis on December 9, 2021 OpenAP, the advertising platform for both linear and digital TV, today announced the launch of XPm, a cross-platform management solution powered by OpenID. XPm will support cross-screen reporting on campaigns run across multiple publishers in … Continue reading OpenAP unveils cross-platform management framework
Facebook unveils new analytics features, including a tool to track the omnichannel journey
The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018 Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey
Imperson unveils chatbot platform so you can create your own character
The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities. Barry Levine on July 20, 2016 Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger. Today, … Continue reading Imperson unveils chatbot platform so you can create your own character
Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals. Barry Levine on November 19, 2015 A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With that in mind, marketing automation platform Act-On is today launching … Continue reading Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
More Screens Are Better Than One: ESPN Unveils New Cross Screen Research At 4As
Steve McClellan @mp_mcclellan, (March 25, 2015) ESPN Research announced the results of a “Valuing Video” study from the ESPN Lab at the 4A’s Transformation conference. The study explores the impact and effectiveness of video advertising across TV, OTT, PC and mobile platforms, and is reinforced by longitudinal learning from ESPN’s ongoing cross-platform effectiveness initiative, ESPN … Continue reading More Screens Are Better Than One: ESPN Unveils New Cross Screen Research At 4As
Message Systems Unveils Global Email Deliverability Tracking Tool
Message Systems flips email to up engagement Email isn’t sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade – from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email’s issues by improving deliverability … Continue reading Message Systems Unveils Global Email Deliverability Tracking Tool
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