Barry Roos — May 19, 2018 Follow @roosites — May 19, 2018 I am a big believer in WordPress and use it for 95%+ of my client websites. They are constantly upgrading the CMS and at this point, I wouldn’t consider using any other software. But, as with most things in life, there are some … Continue reading Standardizing WordPress Theme Updates
Christie Huber — May 4, 2018 — May 4, 2018 Spring has sprung, and with it, new updates to the Google AdWords platform have arrived. The biggest change has been the transition to a new, sleeker user interface, which will continue to be rolled out gradually this year, but numerous other updates are just as … Continue reading Top 5 Google AdWords Updates to Use This Spring to Drive Calls
Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018 Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted
Personal Branding Blog — February 16, 2018 — February 16, 2018 Over the last few years building a strong Fan base on Facebook Pages has become more of a challenge for personal brands. Since the latest updates to its News Feed online relationships have seen a decline. But the ability to build a strong community … Continue reading What the New Facebook News Feed Updates Means for Your Personal Brand
Tom Martin — January 24, 2018 Follow @TomMartin — January 24, 2018 Facebook’s announcement that “The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages.” doesn’t mean you need a new social media strategy. It means you’ll need to execute better against the same social media strategy … Continue reading Facebook News Feed Changes: Why You Don’t Need A New Strategy
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. Jamie Pitman on December 28, 2017 As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see … Continue reading From algo to aggro: How SEOs really feel about Google algorithm updates
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. Frederick Vallaeys on October 26, 2017 With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to … Continue reading 5 ways to sell more this holiday season with Google’s updates to shopping ads
James Potter — October 11, 2017 Follow @thelinkedinman — October 11, 2017 geralt / Pixabay Too often people divorce any thinking of real life when they get on LinkedIn, slipping into “social media mode” and suddenly do and write things in ways we would never do in #reallife! Perhaps if you thought of LinkedIn more … Continue reading How to Write Conversational Status Updates, Posts and Content on LinkedIn
Darnelle O’Brien — September 26, 2017 Follow @thekissagency — September 26, 2017 2017 has seen a stack of exciting updates from all the major social media platforms. Facebook, Instagram, Snapchat, LinkedIn, YouTube and Google have been responsive to evolving needs and quick to provide innovative solutions to improve user experience. With social media evolving rapidly, … Continue reading Facebook, Instagram, Snapchat and LinkedIn Updates You Need to Know
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. Andrew Shotland on August 1, 2017 If you own SEO at a multi-location brand (or an agency that works with them), it can … Continue reading If your GMB page updates & no one knows, does it make a sound?
