Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Casie Gillette on June 20, 2017 Times have changed. Gone are the days of yearly algorithm updates that would upend the search results … Continue reading What advanced SEOs need to know about algorithm updates
Danica Barnett — June 16, 2017 — June 16, 2017 rawpixel / Pixabay Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes face filters and searchable stories, will help Facebook and Instagram … Continue reading How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand
Jackie Van Meter — February 25, 2017 — February 25, 2017 What’s the point of a website? It depends on who you ask, but the permission to continue the conversation with your visitors is a big goal for most marketers. Once your visitors have opted in to receive communication from you, you know they are … Continue reading Increase Conversion Rates with These 8 Website Updates
by Jess Nelson, January 25, 2017 Evergage announced new updates to its Evergage Recommend platform on Tuesday, adding machine-learning algorithms that aim to deliver more personalized recommendations in digital marketing. Evergage, a real-time personalization company, offers a cloud-based platform that combines customer data and behavioral analytics to provide more personalized marketing. The company’s recommendation … Continue reading Evergage Recommend Updates Provide Greater Personalization
Emily Helander — January 13, 2017 — January 13, 2017 It’s easy to say that mobile and local are two of the most important factors in marketing right now when three-quarters of US adults own a smartphone and local searches are growing 50% faster than mobile searches. And when a powerhouse like Google makes adjustments … Continue reading 2 Important Google AdWords Extensions Updates (and What You Need to Do)
Tiffany Monhollon — December 27, 2016 Follow @tmonhollon— December 27, 2016 An updated, refreshed digital presence for your business is a great way to start off the year. When’s the last time you really looked at your social media accounts to make sure what consumers see when they discover your business is up to date, … Continue reading Refresh Your Marketing: 5 Quick Social Media Updates
Julie Chomiak — December 19, 2016 — December 19, 2016 Publishing a website is a monumental step for your small business. It puts you on the map and says to the world, “We’re open for business!” Once the website has been live for some time, small businesses should revisit their websites and give it a … Continue reading Ready for 2.0? Easy Updates for Better Conversions on Your Website
Eric Seal — November 29, 2016 — November 29, 2016 The Google algorithms—you know them, you fear them. Like a host of vengeful gods, the pantheon of Penguin, Panda, and Hummingbird affect the SEO world with an often catastrophic impact. Whenever they happen to grace us with their presence, horror stories of lost rankings and … Continue reading 5 Divine Ways to Easily Survive Google Algorithm Updates
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting. Andy Taylor on October 14, 2016 At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search … Continue reading What Google’s recent RLSA updates mean for advertisers
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Matt Umbro on September 6, 2016 As hectic as it can be, we are lucky to be in an … Continue reading How you can better communicate PPC industry updates to clients
