Engelina Jaspers November 4, 2020 Tumisu / Pixabay Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Regardless of the label, most are prompted by an upheaval of some sort—whether a global pandemic, management change, business fluctuation, competitive advance, technology disruption, acquisition or divestiture. In my last article I outlined … Continue reading Strategies to Survive a Marketing Upheaval →