Karl Sakas — June 26, 2018 Follow @KarlSakas — June 26, 2018 How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle … Continue reading Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers
Tag Archives: Upmarket
Moving Upmarket? 3 Lessons from Slack
Mike BakerJuly 23, 2015 In early 2013, Slack reached a critical turning point. The company had just begun rolling out its young team-collaboration product to more and more customers when it started facing some unexpected turbulence. Initially, Slack had rolled out its product to relatively small teams, similar in size to Slack itself. But when … Continue reading Moving Upmarket? 3 Lessons from Slack