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Creating a sense of urgency can be extremely powerful in email marketing, and marketing in general. Urgent situations cause us to suspend deliberate thought and act on rash, snap impulse decisions. Urgency causes people to act quickly. Many times what is stopping a subscriber from converting on a landing page or email is people thinking … Continue reading Creating a Sense of Urgency in Email
Timothy FreriksAugust 23, 2015 A lot of articles talk about ‘creating’ urgency in order to sell your product. However, I don’t think you can base your product’s salability on hoping marketing and sales manipulations will create a motivated customer. If your target customer does not already have some urgency in finding a solution to the … Continue reading URGENCY – Foundation of a Saleable Product
Mark SchaeferJune 27, 2015 One of the challenging things about marketing today is that the rules of engagement are constantly shifting. Often, a strategy that worked (June 27, 2015) will not work today. Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced … Continue reading The New Urgency to Create Sticky Content For Facebook
Felicia SpahrApril 19, 2015 This guest post was submitted by Felicia Spahr. Back when I was a marketing consultant, I was quick to become a student of any persuasion books I could get my hands on. Like most salespeople, reading Robert Cialdini’s Influence changed how I thought about the art of getting people to do … Continue reading How to Get Your Prospect to Create Their Own Urgency to Buy
Brian HansfordJanuary 23, 2015 Startup marketing is brutal and invigorating. Quite often a startup has brilliant domain experts, inventors, and engineers who develop the big idea. Often the marketing function is last to ramp, either with full time employees or agencies to support the business. Early stage startup marketing typically focuses on business development and finding early … Continue reading Startup Marketing: Operating with Urgency or Panic
Ishita Ganguly November 25, 2014 “Fear of loss is greater than the desire for gain.” For any business, customers are the focal point. The faster you convert your potential customers, the sooner you grow. But to convert a possible customer into a real one, there lies the main task. You also can call it an … Continue reading How to Create a Sense of Urgency in Digital Marketing
