By Rebecca Barker December 02, 2023 From Taylor Swift and Beyoncé’s historic tours to the launch of the Sphere, 2023 has been the long-awaited comeback year for live events. The resurgence of in-person gatherings has brought with it a sense of euphoria over the simplicity of collectively sharing an experience. At the same time, … Continue reading Phone-free and loving it: Why Yondr usage is spiking at schools, concerts, and soon, maybe, your living room
Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services. Constantine von Hoffman on July 5, 2023 Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling (July 25, 2023) by the EU’s … Continue reading EU’s ruling against Facebook a big blow to first-party data usage
As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals. Marc Sirkin on June 9, 2023 We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology … Continue reading MarTechBot: Insights from real-world usage (so far)
Apple took out a CES ad to troll its competitors over privacy Apple never attends CES, but it’s here in spirit. Chris Velazco / Engadget Nathan Ingraham Historically, Apple hasn’t had an official presence at CES. It’s not surprising given the company’s success at hosting and hyping its own product launch events — … Continue reading Researchers say iPhone usage data isn’t as anonymous as Apple claims
Christa Tuttle November 16, 2021 Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build … Continue reading Best Practices and Tips to Increase Brand Awareness Through Active Employee Social Media Usage
Arik Hanson April 30, 2021 A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $ 75+. Makes … Continue reading 5 Surprises From Pew Internet’s Recent Social Media Usage Report
Rahis Saifi July 7, 2020 “Intelligence is the ability to adapt to change” – Stephen Hawkins. These words said by the famous scientist feel even more important during this COVID-19 pandemic. Businesses all over the globe have been significantly impacted due to the epidemic. However, it has also taught us that doing our jobs from … Continue reading How to Ensure Smart Usage of Digital Marketing During COVID-19
Compared with past growth, 2020 survey data show flat-to-declining usage. Greg Sterling on June 30, 2020 Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and … Continue reading Usage of voice has plateaued — for now
Asian Americans Score Highest In Web Usage by Gavin O’Malley @mp_gavin, May 10, 2019 Even more than most U.S. consumers, Asian-Americans are devoted to their digital devices. That’s according to a new report from Nielsen, which found the reach of Web-connected devices is 22% higher among Asian Americans, relative to the broader U.S. population. Among … Continue reading Asian Americans Score Highest In Web Usage
Burke Alder — January 12, 2019 — January 12, 2019 As a customer success manager (CSM), your goal is to help your customer accounts change their behaviors by using your product(s) to drive positives outcomes and ROI throughout their entire journey with your company. Tracking and measuring product usage is one key method customer success … Continue reading 3 Obvious and Non Obvious Signs Customer Product Usage is Slipping
