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Emmanuel Soroba August 4, 2021 Source: Alamy The majority of small businesses don’t survive beyond 5 years. And while that can be attributed to many factors, inadequate marketing is one of the most common. Successful companies often spend the bulk of their earnings on marketing. As the saying goes, you need to spend money to … Continue reading How to Grow your Small Business on a Budget: 3 Useful Tips
Peter Navarro July 26, 2021 The most popular location system is GPS (Global Positioning System), and it is based on the constellation of satellites of the Department of Defense of the American Government. But in recent years other alternative and complementary constellations have been developed, such as the European Galileo system, the Russian Glonass, or … Continue reading What Is GPS Fleet Tracking and Why is it Useful?
Adopting best practices seems like a no-brainer. But here are some things to consider along the way. Steve Petersen on January 5, 2021 Several years ago, a superior challenged me on best practices. While I didn’t always accept expert advice as gospel, I was a little perplexed as to why my superior was so reluctant … Continue reading Are best practices useful or lazy?
Derek Gleason December 6, 2020 Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you … Continue reading The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
Lanre Onibalusi November 10, 2020 Photo by Tim van der Kuip on Unsplash People (employees) are the lifeblood of any organization, and management’s ability to hire and keep the best people can sometimes be the determinant between workplace efficiency and slack. Studies have shown that staff motivation is one of the important factors that drive … Continue reading 7 Useful Ways to Enhance Employee Productivity
Liz Kislik August 20, 2020 During this difficult time, I’m getting numerous requests to talk about teamwork. In the midst of the pandemic, it can be harder to coordinate remote teams with so many people dealing with children, roommates, or home spaces that just aren’t right for video meetings, and everyone’s stress level is extra … Continue reading Teamwork Isn’t Useful. Here Are 5 Things That Are
Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds by Ray Schultz , August 14, 2020 Email marketers who wonder whether their tech stack will continue to support them during the pandemic should consider the findings in GlobalData’s 2020 Emerging Technology Trends study. The report identifies several technologies that have helped businesses … Continue reading Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds
Victor Blasco — April 30, 2020 These days, businesses can’t afford to neglect their Facebook and Instagram presence. However, while being there is a good first step, part of your success is measured by how active you are and, above all, how engaging your content is. Luckily, both platforms provide a handful of resources to … Continue reading 7 Useful Tips to Optimize Your Facebook and Instagram Live Videos
Young Entrepreneur Council — April 15, 2020 Video content is a popular — and effective — way to reach your audience. Members of Young Entrepreneur Council answered the following: What is one important thing companies producing video content for the first time need to remember? Why is it so important? 1. Create a Shot List … Continue reading 12 Useful Tips for First-Time Video Content Producers
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it’s time to change that. Ryan Phelan on January 29, 2020 As an email strategist and fractional CMO, I’m always amazed – … Continue reading Is your marketing department the ‘useful idiot’ of your business?
