Tag Archives: User

Landing Page Tips for SEO and PPC That Improve Your User Experience

Johannes Rastas July 8, 2021 Chances are your company makes use of both SEO and PPC to maximize its sales. While pay-per-click advertising doesn’t directly affect your ranking in the organic search results, it still has an indirect impact. In this article, I’ll introduce those indirect effects and evaluate what they mean for your landing … Continue reading Landing Page Tips for SEO and PPC That Improve Your User Experience

Driving Program Engagement Through a Positive User Experience

Juan Ortiz June 2, 2021 No matter how great a channel incentive program may be, there is always room to optimize and improve performance, through many different approaches. In some programs, optimization initiatives fall by the wayside, leaving the program to stagnate. Other times, improvement concepts are driven by gut or speculation or perhaps things … Continue reading Driving Program Engagement Through a Positive User Experience

Google’s User Experience: Most Websites Fail To Meet Requirements

Google’s User Experience: Most Websites Fail To Meet Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2021 Research by Searchmetrics released Tuesday suggests that 96% of sites tested in U.S. desktop searches — and more than 90% of those in mobile searches — fail to meet Google’s three Core Web Vitals thresholds for good website … Continue reading Google’s User Experience: Most Websites Fail To Meet Requirements

4 Tips for Creating a Winning User Experience

Dave Sutton February 25, 2021 Without a doubt, providing an excellent experience for customers is one of every business’s main priorities to achieve success. This is the same reason why companies go to great lengths to elevate their customer’s satisfaction by providing quality customer service. But since the dawn of the internet, businesses need more … Continue reading 4 Tips for Creating a Winning User Experience

How to Use Human-Centered Design to Deliver an Awesome User Experience

Eleanor Hecks January 25, 2021 When visitors land on your website, you want their experience to be smooth and intuitive. Understanding what human-centered design and user experience (UX) is and the differences between them help you serve up features and keep people engaged from the second they land on your page. Here’s how to make … Continue reading How to Use Human-Centered Design to Deliver an Awesome User Experience

8 Design Principles to Transform User Experience

Aparajito Sengupta December 17, 2020 We have always instinctively appreciated brilliant design, whether in physical objects or digital products, but until recently there was relatively little recognition of the business value of design. That’s changing. Design is now increasingly seen as a differentiator and growth driver, and great user experience correlates with better business performance. … Continue reading 8 Design Principles to Transform User Experience