Maddy Osman — August 11, 2017 — August 11, 2017 User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds. … Continue reading How to Measure the ROI of User-Generated Content
Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017 A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify
Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver. Jim Williams on November 16, 2016 Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during … Continue reading How user-generated content and customer feedback can strengthen your value proposition
by Louis Foong March 29, 2016 Follow @thealeagroupMarch 29, 2016 In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to traditional media in the same way that other groups do. They … Continue reading Millennials Love User-Generated Content [Infographic]
How do you craft e-commerce content that results in conversions? Look to your consumers to provide insights and create relevant content, advises columnist Benjamin Spiegel. Benjamin Spiegel on July 2, 2015 Content is king. That is as true for e-commerce as it is for search or even social. In order to not only capture but … Continue reading How “Listening” To User-Generated Content Leads To E-Commerce Sales
If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe. Jordan Kretchmer on June 26, 2015 User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of … Continue reading Rights Management 101: The Do’s and Don’ts of User-Generated Content
If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions. Jordan Kretchmer on May 29, 2015 Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources … Continue reading Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
