For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. Barry Levine on January 22, 2019 A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success … Continue reading How one marketer uses a chatbot to retain customers
Boaz Goldstein — October 31, 2018 — October 31, 2018 Google Analytics remains the most used set of analytical tools for monitoring and tracking online statistics. Businesses across all industries use these tools to evaluate and improve the effectiveness of their marketing campaigns. If you currently only use Google Analytics to keep track of the … Continue reading Essential Google Analytics Uses for Informed CEOs
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Vector Media, known for its digital and static out-of-home, as well as experiential advertising, has developed a business model to pull social influencers into the mix, thereby extending the life of campaigns. Jim MacCurtain, Chief … Continue reading Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
John Hodge — July 3, 2018 Follow @johnahodge — July 3, 2018 Email is a great way to market to contacts and to stay top of mind. Segmentation can further assist the ability to market relevant information to interested contacts. We’re probably all familiar with the different kinds of email, but what we might not … Continue reading The Secret Lives of the Marketing Emails Almost Everyone Uses
Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads
Jody Glidden — January 31, 2018 — January 31, 2018 Odds are, your firm spent significant time, energy, and capital investing your CRM solution. As a way for your sales and business development teams to become hyper aware of client accounts and manage their relationships, the CRM is necessary for growing your business. But is … Continue reading 5 Reasons Why Your Team Never Uses Your CRM and How to Fix Them
By Victoria Klochkova August 31st, 2017 During the summit of 2011, Gartner predicted that by 2020, 85% of all customer interactions with a business wouldn’t involve humans. The heavy use of chatbots in social media marketing that started in 2016 might turn this prediction true. These programs run by artificial intelligence (AI) offer great opportunities … Continue reading 4 Real Time Uses Of Chatbots In Social Media Marketing
Aashish Sharma — August 21, 2017 Follow @ineedseo — August 21, 2017 It’s not at all surprising that video conferencing is becoming immensely popular at present. Irrespective of where they are physically situated, business executives, individuals, and groups usually interact with one another in real time by making use of video conferencing. Besides organizing a … Continue reading Top 7 Uses of Video Conferencing in Multiple Fields
John Nemo — July 12, 2017 Follow @JohnNemoPR — July 12, 2017 NYT Bestselling Author and top Marketing Consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing. When it comes to email marketing, Chris Brogan literally owns a day of the week. The New York Times bestselling author, keynote speaker and … Continue reading How a Top Consultant for Google, Disney and IBM Uses Email Marketing (Hint: It’s Not What You Think)
How Hooked On Phonics Uses Game App To Grow Customer Base by Laurie Sullivan, Staff Writer @lauriesullivan, March 23, 2017 Hooked on Phonics, a literacy and learning program, has undergone some major changes in the way it reaches consumers in the past 30 years. More recently the company has been focusing on digital products such … Continue reading How Hooked On Phonics Uses Game App To Grow Customer Base
