By Ruud Hein March 20th, 2017 After switching to HTTPS it’s a good idea to run a scan, a crawl. You want to make sure your internal resources and internal links don’t use HTTP anymore. We’ll use the https://webhelpforums.net domain as an example. It recently changed to HTTPS. In this case you can still reach … Continue reading How To Check If Your SSL HTTPS Website Still Uses HTTP URLs
Parker Davis — February 20, 2017 Follow @answer1— February 20, 2017 Are you getting the most out of your social media marketing? For most businesses, the answer is “No.” One of the big reasons why is that these businesses aren’t using the right tools. You see, without the right social media tools, it’s difficult to … Continue reading 5 Social Media Tools Every Smart Marketer Uses
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. Stoney deGeyter on October 21, 2016 Ever since Google rolled out Hummingbird in 2013, there has been some question about the … Continue reading 13 uses for keyword research to help you win in the search engines
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites. Amy Gesenhues on October 19, 2016 As CMO for The Bouqs Company, Jarred Goldberg has been managing customer retention, acquisition, business development, creative and design for the e-commerce flower website since joining the company last … Continue reading A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
by Kristen Dunleavy Follow @KristenWritesItOctober 9, 2016 No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why … Continue reading How the Finance Industry Uses Email Automation
by Pam Aungst July 19, 2016 Follow @PamAnnMarketingJuly 19, 2016 Google AdWords keyword planner is an essential component of any successful AdWords campaign. It’s a tool with many uses for both search advertisers and organic search engine optimization. In this post, we’re going to focus specifically on how it can be used for AdWords campaigns. … Continue reading How a Search Agency Uses Google AdWords Keyword Planner
by Laurie Sullivan, Staff Writer @lauriesullivan, June 29, 2016 Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and across its network of partners. The product, called Yandex.Audience, was announced at the company’s marketing conference Wednesday. Yandex advertisers can now upload their … Continue reading Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers
CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry. Amy Gesenhues on June 23, 2016 at 12:10 pm As College Ave’s CMO, Jennifer Astle says the student loan company has built its entire brand — and team — around three core pillars: personalization, transparency … Continue reading A CMO’s View: How College Ave uses personalization to connect with customers
by Bob Hutchins June 10, 2016 Follow @BobhutchinsJune 10, 2016 Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards … Continue reading How One Portland Company Uses Social to Be Human
by Alessandra Ceresa April 20, 2016 Follow @MissAleCristinaApril 20, 2016 CRM is EVERYWHERE, and I mean everywhere. As more and more businesses see the need for CRM, they also need to understand that this power tool is not a one trick pony. In fact, CRM can be used for a number of different reasons. Let’s … Continue reading 5 Outside the Box Uses for CRM
