by Jennifer Hanford February 13, 2016 Follow @jennghanfordFebruary 13, 2016 Should marketers “Snap” to it? Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. In many ways, Snapchat has similar photo-sharing and video-messaging capabilities as Instagram. … Continue reading Snapchat for Marketing: Who Really Uses It? [Infographic]
Nadya KhojaOctober 20, 2015 Think of some of the best digital marketers on the web. Who are the ones that come to mind? You probably think of people like Neil Patel, Jeff Bullas, Jay Baer and Noah Kagan. What all of these marketers have in common is that they are pros at creating consistent and … Continue reading 7 Factors That Neil Patel Uses In Every Blog Post
by Joe Mandese @mp_joemandese, (September 17, 2015), 9:29 AM At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void. More significantly, that source — user-centric analytics firm Jumpshot — is … Continue reading User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
Rosalind HenshellSeptember 4, 2015 The Many Uses of Social Media To get the most out of social media for your business you need to think of it in a completely different way than you would for your personal life. In business, social media isn’t just about liking everything your friends do, or sharing pictures of … Continue reading The Many Uses Of Social Media
Anne KimbrelSeptember 3, 2015 The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are the season first-half title winners for the second consecutive season. In addition to being baseball champs, the Hillsboro Hops are social media champs by continually thinking outside the … Continue reading How a Minor League Team Uses Social Media to Improve Fan Engagement
Jonny Ross From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried out. Marketing automation can save any business precious … Continue reading 4 Creative Uses of Marketing Automation
Mike MoranJune 13, 2015 I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and ten percent of website visitors use website search to find something within your website. Now some sites, like Amazon, probably have … Continue reading It’s a Bad Sign If No One Uses Your Website Search
Chris HortonApril 10, 2015 Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social … Continue reading Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
CEO Stewart Butterfield on how his company uses its own product to be more productive—and how you can, too. By Harry McCracken February 19, 2015 Last week, enterprise messaging service Slack announced that 500,000 people use the service every day. The company, which first offered its product in beta-test form in August 2013 and officially … Continue reading How Slack Uses Slack
About.com began operating under a new brand identity and site redesign Tuesday, purging the misplaced photos, awkward navigation and ads that interrupt text. The site offers a new suite of native advertising and content marketing options for marketers segmented by channels to help searchers discover what they need. The site’s redesign — the first one … Continue reading About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
