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Engaged consumers are using generative AI to research purchases, but do they convert? Mike Pastore on March 17, 2025 Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, … Continue reading More consumers using genAI tools to research purchases: Adobe
Hyper-personalization requires the rapid analysis of large amounts of data. And that’s where AI excels. MarTechBot on March 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. AI significantly … Continue reading How are marketers using AI to create hyper-personalized experiences?
Google Ads has long been a go-to platform for advertisers looking to reach a global audience, optimize campaigns, and drive measurable results. For advertisers managing large-scale campaigns, Google Ads Editor is an incredible tool that helps simplifies & enhances the management process. Whether you’re working with a few campaigns or hundreds, Google Ads Editor … Continue reading The Advantages & Benefits of Using Google Ads Editor
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
Understanding user conferences’ true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. Lisa Shaw on January 3, 2025 Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget … Continue reading How to maximize event ROI using smart budgeting
By embracing its identity as a data company, Experian is driving innovation in credit building and consumer financial tools. BY Sam Becker Figuring out who’s creditworthy is getting more complicated, and millions of Americans are stuck with “thin files” or are considered credit invisible. That means they’re struggling to borrow or access credit, while lenders miss … Continue reading How Experian is using data to unlock financial power for everyone
NLRB accuses Grindr of using a return-to-office mandate to upend a unionization drive Around half of its staff are said to have quit over a relocation requirement and the end of a remote work policy. kris holt Updated Tue, Nov 5, 2024 SOPA Images via Getty Images The National Labor Relations Board … Continue reading NLRB accuses Grindr of using a return-to-office mandate to upend a unionization drive
November 02, 2024 Graduating this year? Expert tips for using LinkedIn to land your first job From building your profile to adding keywords to building a network—here’s how to set yourself up for success. BY Ellie Stevens At some point during college, you were probably told to “make a LinkedIn” and “start networking” to land your … Continue reading Graduating this year? Expert tips for using LinkedIn to land your first job
November 02, 2024 Start using Apple Intelligence with these 6 new productivity hacks Writing and communicating are about to get a whole lot faster and easier. BY Michael Grothaus Apple launched Apple Intelligence this week, the company’s official foray into the artificial intelligence space. The platform is designed around privacy and will roll out in stages, … Continue reading Start using Apple Intelligence with these 6 new productivity hacks
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot
