Tag Archives: Using

Using mobile measurement partners to drive bookings: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot

The ultimate guide to using Handshake to land a job or internship

September 01, 2024 The ultimate guide to using Handshake to land a job or internship If you’re a college student, you’re likely already familiar with the platform. These hacks can help you stand out, say experts. BY Jared Lindzon If you are attending college this year, you’re probably already familiar with Handshake. In recent years, the … Continue reading The ultimate guide to using Handshake to land a job or internship

This is the latest device New York City is using for emergency messaging

August 07, 2024 This is the latest device New York City is using for emergency messaging “Tech geek” Mayor Adams has also deployed drones on beaches for shark monitoring. BY Associated Press Gone is the bullhorn. Instead, New York City emergency management officials have turned high-tech, using drones to warn residents about potential threatening weather. With … Continue reading This is the latest device New York City is using for emergency messaging

Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission

July 12, 2024 Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission ‘Sabotage’ was a single from the group’s 1994 album ‘Ill Communication’ and gained fame for its music video, a parody of 1970s television police dramas. BY Reuters The Beastie Boys have sued restaurant owner Brinker International in New York … Continue reading Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission

Etsy is using humans to stand out in an AI-obsessed world

July 09, 2024 Etsy is using humans to stand out in an AI-obsessed world Etsy’s new brand campaign aims to differentiate its shopping from the mass-production of Amazon and Shein. BY Jeff Beer Depending on your outlook, we may be on the cusp of an AI-fueled revolution or robot overlord apocalypse. Either way, our technological future … Continue reading Etsy is using humans to stand out in an AI-obsessed world

Why experts are using the word ‘bullshit’ to describe AI’s flaws

June 25, 2024 Why experts are using the word ‘bullshit’ to describe AI’s flaws The expletive isn’t just being used for shock value—it actually has a philosophical meaning. BY Mark Sullivan Since the launch of ChatGPT in late 2022 we’ve known that artificial intelligence language models are prone to spewing falsehoods, otherwise known as hallucinations.  The … Continue reading Why experts are using the word ‘bullshit’ to describe AI’s flaws

How brands like Klarna and Mars are using AI in marketing operations

Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024   Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations

Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory

June 06, 2024 Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory Humane has reportedly approached potential buyers, including HP, as it looks to fetch $1 billion for the sale of the company. BY Chris Morris Humane, the company behind the much-maligned AI Pin wearable device, appears to be … Continue reading Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory

Your ultimate guide to using LinkedIn to get a new job

May 05, 2024 Your ultimate guide to using LinkedIn to get a new job From using the ‘Open To Work’ badge, to updating your ‘About’ section, here’s how to make your profile stand out on LinkedIn. BY Julia Herbst Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to receive … Continue reading Your ultimate guide to using LinkedIn to get a new job