Conduct a marketing processes and technology audit, map platforms to the buyer’s funnel and streamline your martech stack. Ana Mourão on April 24, 2024 When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in … Continue reading How to align processes to drive martech utilization
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency. Ana Mourão on April 5, 2024 In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to … Continue reading How marketers can help boost martech utilization
Explore the role of experimental marketers in maximizing martech stack value. Ana Mourão on October 2, 2023 With martech utilization plummeting to 33%, CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported … Continue reading How experimental marketers can drive martech utilization
Stefan Wolpers November 5, 2021 TL; DR: Maximizing Utilization as a Relic from the Industrial Management Past There are plenty of failure possibilities with Scrum. Since Scrum is an intentionally incomplete framework with a reasonable yet short “manual,” this effect should not surprise anyone. For example, what if the focus of the organization is on … Continue reading Maximizing Utilization, Ignoring Slack Time — Making Your Scrum Work
Eileen O’Loughlin — July 13, 2018 — July 13, 2018 Forty percent of small and midsize businesses (SMBs) are focused on “increasing employee productivity” as a top business goal going into 2020, according to a 2017 Capterra survey on top technology trends. There are various paths to improving employee effectiveness, including investing in the right … Continue reading Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)
Shree Neve — August 25, 2017 — August 25, 2017
by Dan Radak April 10, 2016 Follow @https://twitter.com/DanRadakApril 10, 2016 According to the Baymard Institute research, on average 69% of shopping carts get abandoned once the customers reach this final step of your funnel. While the statistics are suggesting that shopping cart is commonly a weak spot for e-commerce sales, there are quite a few … Continue reading Ecommerce CRO Tips: Utilization of Your Shopping Cart
