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Rilee Viggers January 14, 2021 As a small business owner, you likely have more responsibilities and things to manage due to having a small team. Oftentimes, marketing falls on the back burner, which only hurts your brand. Understandably, small businesses sometimes do not have the funds to indulge in hiring a marketing team or dedicated … Continue reading Valuable Marketing Tips For Small Business Owners
Mark Hartsell December 24, 2020 Markets are finicky – down, up, dependent on interest rates, geo-political risk – or are they just cyclical? Just over a decade ago the stock market and real estate market were sky high. A few years later you couldn’t give away most real estate and business valuations plummeted with minimal … Continue reading 5 Critical Factors to Make Your Company More Valuable
Top 5 Sales Tips for Generating Valuable Leads Adam Alred / 25 Aug 2020 How do you define a valuable lead? Some companies operate on close professional networks where hot leads can be easier to find. Others invest heavily in cold calling to narrow down an ocean of prospects into a steady sales stream. Lead … Continue reading Top 5 Sales Tips for Generating Valuable Leads
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
JC Gaillard — March 12, 2020 Bake it in from the start: “Moving fast and breaking things” will become a thing of the past as customers and investors take security and privacy more and more seriously It seems that security is still – at best – an afterthought for most start-ups as they go about … Continue reading Startups: Your Most Valuable Asset in the Long Run Will Be Your Customers’ Trust
Patty Tucker — February 21, 2020 The prestigious Arthur W. Page Society recently conducted a global survey of Chief Communications Officers’ (CCOs) current challenges and responsibilities. The Executive Summary and full “The CCO As Pacesetter” report highlight four main workstreams CCOs are undertaking as they help their CEOs drive transformation. These workstreams are wholly scalable … Continue reading Global CCO’s To-Do Lists Offer Valuable Business Insights
Emily Goldfarb — November 29, 2019 “Marketing without data is like driving with your eyes closed.” – Dan Zarrella If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will explain why these … Continue reading Valuable Marketing Metrics For Social Media Success
Brian Basilico — October 4, 2019 Follow @bbasilico So, I don’t know if you’ve ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It’s a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples’ … Continue reading How Does Making Yourself Obsolete Makes You More Valuable Now?
Paul Keijzer — August 6, 2019 Follow @Paul_Keijzer — August 6, 2019 Becoming an entrepreneur isn’t just another career choice – it’s a life calling. Starting your first business is a thrilling venture and one of the most exciting things you’ll ever do in your life. However, it’s not uncommon for first time entrepreneurs to … Continue reading 5 Valuable Lessons for the First Time Business Owner
Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
