Tag Archives: Value

How additional information changes customer value assessments

Customer Experience

Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. Chris Robson on August 2, 2024     How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using … Continue reading How additional information changes customer value assessments →

The impact of martech on company value

Marketing Technology

Focusing on effectiveness over efficiency is crucial for demonstrating martech’s impact on business performance. Frans Riemersma on July 26, 2024   “Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves in a vulnerable position when … Continue reading The impact of martech on company value →

How to measure marketing’s value in the inevitable cookieless future

Cookieless Targeting

Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024   We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future →

Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative

Consumer Mamangement

Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative →

Marketing value and data: Doing more with less

Marketing Data

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less →

4 ways to get more value from your martech investments

Marketing Technology

Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and … Continue reading 4 ways to get more value from your martech investments →

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