Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Bob Apollo — October 9, 2018 Follow @bobapollo — October 9, 2018 stevepb / Pixabay In complex B2B sales environments – particularly ones that involve multiple stakeholders and lengthy and often complicated buying journeys – it’s unwise to rush to propose your solution the moment a prospective customer acknowledges or implies that they may have … Continue reading 8 Steps to Positioning Your Strategic Business Value
Sarah Bentley — August 27, 2018 — August 27, 2018 ivke32 / Pixabay Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing … Continue reading The Value Behind Personalizing Connection Requests
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider. Sam Welch on August 8, 2018 In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email … Continue reading How to maximize value from push notifications
Selling The Value Of AI To Your CMO by Steve Sirich , Op-Ed Contributor, August 2, 2018 Artificial intelligence (AI) is transforming the marketplace at a phenomenal pace. Brands that embrace AI are fueling business decisions with powerful data insights to expand market share. According to Forrester, brands that effectively master AI will out-compete their … Continue reading Selling The Value Of AI To Your CMO
Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030 by Laurie Sullivan @lauriesullivan, August 1, 2018 Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is poised to have a major impact on advertising and media. “Business … Continue reading Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030
Betsy Kent — July 23, 2018 Follow @bevisible — July 23, 2018 Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and … Continue reading How To Create A Value Proposition For Your Business
Jennifer Weyant — July 19, 2018 — July 19, 2018 What do you get when you cross an ambitious woman, a love for lighting, large profit margins and an Etsy store? A small business called Hangout Lighting from Chicago. Jennifer Brown started Hangout Lighting in her home in 2014. The business is rapidly growing and … Continue reading The Profit: “Hangout Lighting” Highlights the Value of Organizational Leadership
Andrew Morton — July 8, 2018 — July 8, 2018 rawpixel / Pixabay As any SEO worth their salt will tell you, high-quality backlinks are a vital component of what helps your site to rank within its identified keyword pool. As one of the few aspects of the Google’s algorithm that has been confirmed by … Continue reading Maximising the Link Value of your Brand
Stephanie French — June 18, 2018 — June 18, 2018 The more value you can provide your customers in your email campaigns, the more they’ll look forward to getting your emails each month. When that happens, it will be easier to get them to take the actions you want them to take. The bottom line … Continue reading 3 Ways to Consistently Provide Value to Your Email Contacts
