In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential. Kevin Bobowski on August 23, 2017 What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more … Continue reading The one martech metric that really matters: Customer lifetime value
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts. Brian Massey on August 10, 2017 at 11:14 am When optimizing a website, one of the best places to start is the value proposition. This … Continue reading Put your value proposition to the test
Patrick Hogan — August 9, 2017 Follow @growtenfold — August 9, 2017 Clker-Free-Vector-Images / Pixabay Simply put, there’s probably nothing as useless and wholly irritating as a computer or network system that doesn’t function reliably. When computers and networks go down, productivity suffers, customer satisfaction dips, overhead costs increase, and lost revenue is inevitable. While … Continue reading More Than a Bandaid: Examining the Critical Value of Excellent IT Solutions
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017 The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position
Dave Brock — July 4, 2017 Follow @davidabrock — July 4, 2017 There’s a fascinating discussion about the various dimensions of “value” driven by Deb Calvert’s article on “Why Prospects Are Buying From Your Competitors”. Here’s the link to the discussion, be sure to look at it. But there is a part of the discussion … Continue reading Stop All This Nonsense About Value Add!
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations. Eugene Feygin on June 30, 2017 Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and … Continue reading The value of an in-house SEO
Sahail Ashraf — June 27, 2017 Follow @Talcontent — June 27, 2017 It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think. The ease of use and the low cost involved … Continue reading How To Use Social Media To Increase The Value Of A Customer Relationship
Denise Chan — June 26, 2017 Follow @denisechan26 — June 26, 2017 Life-Of-Pix / Pixabay Like zip up hoodies, decked out office spaces, and beer on tap, remote work has been made hip by startup companies everywhere. Last year, 43% of all Americans reported that they spent at least some time working remotely. And the … Continue reading Fad or Not: Is There Value in Having My Team Go Remote?
Dave Brock — June 25, 2017 Follow @davidabrock — June 25, 2017 Myriams-Fotos / Pixabay Recently, I wrote, “Sales People Don’t Have The Time To Create Value With Customers…” Clearly, this is unacceptable if we are to drive business results. If we aren’t taking the time to create value with customers, then customers have no … Continue reading Our Value Creation Starts Within Our Own Company
