Bob Apollo — June 16, 2017 Follow @bobapollo— June 16, 2017 One of the key principles of value selling is that unless and until our customer acknowledges a problem that requires action, they have no need to invest in a solution and there can be no potential sale. But not all problems are equal. The … Continue reading Visualizing the Value Gap
Karl Feldman — June 16, 2017 — June 16, 2017 Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You’re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, there’s isn’t … Continue reading What’s Your Employer Value Proposition?
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017 One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Adam Grow on June 12, 2017 Technology is advancing at an accelerated rate, and the far-fetched dreams of yesterday are quickly becoming the innovations of today. For the longest time, artificial intelligence … Continue reading The value of applying artificial intelligence in display advertising
Bob Apollo — May 25, 2017 Follow @bobapollo— May 25, 2017 The precise proportions vary a little depending on what researcher you listen to, but the general conclusion is remarkably consistent: the majority of meetings with sales people generate little meaningful value for the potential customer. They often turn out to be a complete waste … Continue reading Filling the Value Vacuum
In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. Andrew Dennis on May 18, 2017 Welcome to the third and final installment of my series on relevance versus authority, exploring which … Continue reading Relevance vs. authority: Which link has more value? (Part 3)
Laura Patterson — May 16, 2017 Follow @LauraVEM— May 16, 2017 In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, … Continue reading Are You Rich in Activity Metrics But Poor in Proving Value?
In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. Andrew Dennis on May 12, 2017 Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO … Continue reading Relevance vs. authority: Which link has more value? (Part 2)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. Andrew Dennis on May 10, 2017 Relevance versus authority: these two metrics are always at the forefront of a … Continue reading Relevance vs. authority: Which link has more value? (Part 1)
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into the impact of a Like on a company’s bottom line and how to incorporate it into your marketing strategy. Brad O’Brien on April 27, 2017 I remember the days when you could only run Page Like campaigns within Facebook … Continue reading What is the value of a ‘Like?’
