Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping
Michael Jaccarino — March 31, 2017 Follow @michaeljtech— March 31, 2017 You’re 18 again. You have three very similar colleges vying to recruit you. All are around the same price, with the same basic benefits — the same classes, the same majors, the same degree that will be regarded with similar respect. With multiple options, … Continue reading The Value of Investing in Your Customers [Infographic]
Deji Atoyebi — April 2, 2017 Follow @I_amAtoyebiDeji— April 2, 2017 Freelancing is no walk in the park; there are tons of difficulties to grapple with. First, is usually the problem of stabilizing income when starting out, followed by difficulties in staying productive, managing finances, efficiently handling workload, scaling the business, and more. Much of … Continue reading Freelancing: How Value Propositions Can Work for You.
Lynn Hunsaker — March 31, 2017 Follow @clearaction— March 31, 2017 Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. It’s about viewing VoC itself and VoC actions and metrics as value chains. What is a … Continue reading Value Chain Solution to VoC ROI
You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. Andrew Dennis on March 15, 2017 There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true … Continue reading Selling the value of link building to management
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. Christi Olson on March 2, 2017 As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting … Continue reading The value of search across the modern consumer decision journey
Kristen Buzzaird — March 14, 2017 — March 14, 2017 The core idea of “value selling” is giving your customers more than what they expect from their purchase – providing products and services that generate returns well beyond the price paid. This is true in any industry, but is especially relevant when it comes to … Continue reading Value Selling in the Software Industry: What You Need to Know
The Value Of URL Keywords by Aaron Baar, Staff Writer, March 7, 2017 Keywords are the cornerstone of search. They help define a company, set it apart from competitors and attract customers in the act of actively looking for a product. Search couldn’t exist without them. But for all their importance, it’s unclear how valuable … Continue reading The Value Of URL Keywords
Donald Felix Odoh — February 27, 2017 — February 27, 2017 Contrary to what you might have heard, an increase in your social media marketing budget is not the only way to get more value from it. Sometimes a simple reallocation is all that is required to make a big difference. While this post is … Continue reading 5 Ways To Get More Value From Your Social Media Marketing Budget
Marcie Wiehagen — February 13, 2017 — February 13, 2017 Back on the second business day in January, I overheard a conversation between two accounting people about how deserted the office was during the holidays. The line that resonated was “there certainly weren’t any marketing people in the office!” Ouch! That is made even worse … Continue reading How the Value of the Short Break Is Misunderstood
