Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets. David Booth on July 18, 2016 at 10:15 am In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the data … Continue reading How to drive real, measurable value with purchase intent analysis
by Michael Harris July 14, 2016 Follow @InsightDemandJuly 14, 2016 When customers understand their problems, it’s easy for salespeople to lead them through discovery, because customers don’t need salespeople to shine the light of insight on visible problems. A salesperson can simply confirm the value of their product by asking generic questions. So these customers … Continue reading Challenge the Status Quo & Create Value With Insight-Based Directed Questions
By Kyle Sanders July 14th, 2016 It behooves most ecommerce sites to maximize their bottom line. Some attack this with a top-down approach; trying to boost overall traffic and make sure it doesn’t decline. Others look to increase the value of each order that a customer makes. Both methods have their place, but today’s post … Continue reading 5 Opportunities To Increase Average Order Value
by Rachel Clapp Miller July 12, 2016 Follow @ContentRachelJuly 12, 2016 If you want to be successful in sales, you need to effectively communicate. However, the ability to fully articulate your value and differentiation hinges on how well you listen. Think about how frustrating conversations are when you feel like the other person is not … Continue reading The Value of Silence in Your Discovery Process
by Julie Hansen July 10, 2016 Follow @acting4salesJuly 10, 2016 You probably don’t consider what you sell to be a commodity, but the truth is, if your prospect can’t clearly distinguish why he should pay more for your product or service than the competitor’s, you may as well be selling water or pork bellies. Most … Continue reading 3 Ways to Highlight Your Value Proposition in a Presentation or Demo
by Pawan Kumar July 9, 2016 Follow @prepawanJuly 9, 2016 Whether you’re a startup, business owner, beginner or expert in marketing who is looking for new marketing ideas and the right advice. You don’t need to look anywhere. I have compiled a list of 27 digital marketing teachers who will add some value in your … Continue reading Follow These 27 Digital Marketing Teachers To Add Some Value In Your Life
by William Comcowich July 8, 2016 Follow @CyberAlertJuly 8, 2016 Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations 2016 Social Media for Investor Relations Survey, 72 percent to … Continue reading The Surprising Value of Social Media for Investor Relations
by Christopher Moore July 6, 2016 Follow @cjmooreJuly 6, 2016 There has been a lot of change in the logistics of consumer commerce over the past few decades. These changes have meant that today’s businesses, which are more often than not eCommerce based, can now offer greater value to the customer while still making exceptional … Continue reading The eCommerce Logistics Value Chain: What You Need To Know
by Stephen Claridge June 23, 2016June 23, 2016 What is Lifetime Value? Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google AdWords, Bing Ads, Facebook Ads and other search marketing mediums. Accounting for LTV in … Continue reading Get More from PPC Advertising With Lifetime Value & Narwhals
by Paula Warden June 21, 2016June 21, 2016 Take some time to socialize. You’ve said it. I’ve heard it. “I just don’t have time to post to social media for my business”. Sure you do. You just, well, think about it too much.Yes. You should have that one specific person in your office that … Continue reading How Personality Adds Value to Your Social Media Strategy
