Tag Archives: Value

Why Retailers Value Product Attributes and How to Make the Most of This Importance

by Lexy Mayko June 4, 2016 Follow @https://twitter.com/LexyMaykoJune 4, 2016 No eCommerce B2B solution can do without it. Every web merchant holds it dear. All online buyers lean on it when deciding whether to buy that lovely carbon road bike or not. It’s all about product data, the asset that has grown inseparable from what … Continue reading Why Retailers Value Product Attributes and How to Make the Most of This Importance →

Promoting the Value Proposition of Your Business

Business Development

by Greg Cawood May 25, 2016 Follow @iqnectionMay 25, 2016 It’s nice to hear “You’re the best” from a friend or loved one. But when you’re considering doing business with a company, you don’t want to hear them say “We’re the best.” Sure, some companies tell you what they’re the best at doing. We have … Continue reading Promoting the Value Proposition of Your Business →

How Landing Page Videos Create Massive Value and Drive Conversions

Website Landing Pages

by Jordan Lore May 21, 2016May 21, 2016 Sometime in 2011 two men named Mark Levine and Michael Dubin met at a party and bonded over their mutual dissatisfaction with the razor blade industry. They shared a similar distaste for the greedy razor companies and their overpriced razor blade offerings. For as long as anyone … Continue reading How Landing Page Videos Create Massive Value and Drive Conversions →

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Ad Campaigns

by Richard Sunley May 19, 2016May 19, 2016 Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business, especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers … Continue reading DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition →

How to understand the value of content and measure digital emotion

Digital Transformation

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. Erika Trautman on May 18, 2016 For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement … Continue reading How to understand the value of content and measure digital emotion →

The Value of Doing Good in a Company

Effective Peeple

by Paul Keijzer April 17, 2016 Follow @Paul_KeijzerApril 17, 2016 Have you heard of any of the below companies: Better World Books, Warby Parker, Yoobi, Hand in Hand and the one that probably is the most widely known: Toms? Apart from the fact that all these companies are ‘young’, the common theme they all share … Continue reading The Value of Doing Good in a Company →

Deliver more value to the inbox: 4 dos and don’ts

Email Marketing

Email is digital marketing’s tried and true workhorse. But that doesn’t mean you can keep doing what you’ve always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment. Cynthia Price on April 8, 2016 Email offers the best return on investment when compared with every other digital discipline, … Continue reading Deliver more value to the inbox: 4 dos and don’ts →

Determining Customer Value: How to Save Time and Maximize Profit

Customer Engagement

by Melissa Chu March 21, 2016March 21, 2016 Do you ever get an email from a prospect who asks question after question, only for them to finally decide they’re not interested? In an ideal world, it would be easy to identify straight off the bat who are the best prospects to go after. Of course, … Continue reading Determining Customer Value: How to Save Time and Maximize Profit →

Calculating The Value of Organic Traffic

Traffic Generation

Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. Clay Cazier on March 14, 2016 at 4:00 pm Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by … Continue reading Calculating The Value of Organic Traffic →

How To Transform Your Company’s Talent IQ: The Strategic Value Of Pre-Hire Assessments

Effective Hiring

by Suzanna Colberg March 13, 2016March 13, 2016 Automation has become a critical element of how we live, navigate, and manage our day-to-day lives. From the search results returned to us by Google to high-frequency stock trading to auto-tuning, algorithms do a pretty good job of compensating for our own limitations as humans, and there … Continue reading How To Transform Your Company’s Talent IQ: The Strategic Value Of Pre-Hire Assessments →