by Rachel Clapp Miller March 7, 2016 Follow @ContentRachelMarch 7, 2016 Salespeople are competitive. They hate to lose. Giving up or walking away from a potential deal is not in the salesperson’s DNA. However, part of being a great salesperson is knowing when to walk away from a potential opportunity. It may seem counterintuitive, but … Continue reading The Value of Knowing When to Walk Away
by Aaron Baar, Staff Writer, March 1, 2016 The value of search is pretty obvious. It’s a way for consumers to find your business at exactly the time and place where they’re looking for you. But new research from business-to-business research firm Clutch finds that half of small businesses in the U.S. (those with 1-10 … Continue reading Q&A: The Value Of SEO For Small Businesses
by Chris Rees February 18, 2016 Follow @sigmapro_ukFebruary 18, 2016 Value Stream Mapping (VSM for short) is a term heard more and more frequently these days, particularly in business improvement. Those who have been involved in business improvement for a while however will be able to tell stories about seeing magnificent maps with multiple steps, … Continue reading 8 Steps to Build a Value Stream Map
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. Lori Weiman on February 11, 2016 Brand Bidding & PPC Optimization: How We Go Here (Part 1 of 8) Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s … Continue reading Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
by Gord Hotchkiss, Featured Contributor, (February 09, 2016) Last week, I talked about the trend of “hyper” expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, “This is why we need to replace the guesswork of tech valuation with the more rigorous, valid, and operational notion of ‘customer-based corporate valuation.’” … Continue reading A New Way to Determine Corporate Value
by Dustin Hall January 22, 2016 Follow @MrDustinHallJanuary 22, 2016 Do you know the value of your customers? More specifically, do you know the value of your customers throughout their lifetime with you as it compares to what you spent to gain those customers? I know, I know…we should all place the highest value on … Continue reading How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
by Angela Hausman, PhD December 28, 2015 Follow @MarketingLetterDecember 28, 2015 Recently, I’ve had a number of folks asking this question: What is the value of digital marketing? Obviously, as a digital marketing agency, my answer is YES, but I appreciate the question. Businesses should ask questions like this and if the folks they entrust … Continue reading What Is The Value Of Digital Marketing?
by Ryan O’Reilly December 18, 2015December 18, 2015 The IT department is the engine that keeps a company running smoothly and manages the data that drives growth but it is still often seen as a cost centre. In fact, only one in three senior IT execs recently revealed to Forrester Research they are calculating the … Continue reading Prove IT! 10 Ways to Show the Real Value of IT to Your Organization
by Lucas Miller November 29, 2015 Follow @EchelonCopyNovember 29, 2015 Regardless of whether you’re new to SEO or have been following the modern marketing technique since it first came about with the launch of various search engines in the early 90s, one constant remains firm: SEO is an adaptive industry. Yup, things are always changing, … Continue reading 4 Factors That Heavily Affect a Link’s Value
by Mike Moran November 29, 2015 Follow @MikeMoranNovember 29, 2015 I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google, but once they come to your site, you ignore them. I say that you ignore … Continue reading Why Don’t You Value the Website Searcher?
