Tag Archives: Value

What’s In It For Me? The Value of Personalization in Business

by BusinessVibes November 18, 2015 Follow @businessvibesNovember 18, 2015 Take away the bells and whistles of marketing, strip back the hype of a product/service launch, cut away the popularity of a brand, and you can boil down the single most important question to ask yourself as a business owner when attempting to satisfy the customer: … Continue reading What’s In It For Me? The Value of Personalization in Business →

How To Maximize Existing Link Value With Link Optimization

Search Engine Optimization

By James Duthie November 12th, 2015 You’ve probably seen a story like this before. You win a new client. They’ve got an extensive network of stores. They’ve got a good level of consumer awareness. They’ve been in business, and online, for over 10 years (hello domain authority!). So far, so good. But the news isn’t all … Continue reading How To Maximize Existing Link Value With Link Optimization →

4 Lessons Learned From Making Customer Value Your Priority

Customer Engagement

Stefan WolpersOctober 26, 2015 Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years. Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them. It’s really … Continue reading 4 Lessons Learned From Making Customer Value Your Priority →

Twitter Tips: How to Create Value for Your Followers

Twitter

Bill FaethOctober 26, 2015 Why are you using Twitter? Is it to benefit you or your followers? Hopefully it is the latter. If you strive to provide value, educate, and engage, then your followers will return the love as you start to build trust with them. Don’t get me wrong – Twitter can significantly benefit you … Continue reading Twitter Tips: How to Create Value for Your Followers →

Are You Really Selling Your Value?

Career Resume

Dave WakemanSeptember 22, 2015 One challenge that we are all not immune to is a downturn in business…and this often leads us down the path of what am I doing wrong. As someone that has spent the bulk of my career in sales and marketing, I understand that more often than not the old adages … Continue reading Are You Really Selling Your Value? →

How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation

Corporate Success

Simon MitchellSeptember 11, 2015 Time to spread the word Your new IT strategy has been accepted by the board. It WILL happen. But how quickly it beds down and shows real benefits depends on everyone in the organisation – regardless of their role – being ready to accept it. But do it with care … Continue reading How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation →

Electronic Documents – It’s Time to Start Adding Value

Email Marketing

Mia PapanicolaouSeptember 2, 2015 For many years, companies only focused on switching off paper and moving customers to electronic versions of important documents, which were primarily bills and statements. However, these documents never evolved from their original presentation and format. So, what value are customers getting out of them today? How are they making your … Continue reading Electronic Documents – It’s Time to Start Adding Value →

How to Craft a Strong Value Proposition

Business Planning

Gyles SewardAugust 29, 2015 As the saying goes ‘you don’t get a second chance to make a first impression’, and this couldn’t be more true for your company’s website. When a visitor lands on your page, you have only a brief moment to draw in their attention before they vanish, But how do you do … Continue reading How to Craft a Strong Value Proposition →